Having a great physiotherapy clinic is more than simply providing great services. You also need a strategic marketing approach that is impactful and can stand out against the competition.
In this article, we’ll discuss eight marketing hacks that will elevate your clinic’s reputation in the industry. Let’s go over what these strategies are and how you can implement them to drive more clients to your business.
1. Know your target audience
First, you must establish a target audience. If you don’t have one, it’s like serving steak to a group of vegetarians because you didn’t bother to get to know them first.
Always figure out your “who” before you get into “what” you want to serve them, or in this case, advertise to them. The best way to determine your target audience is to have a brainstorming session.
Discuss your current clients, what age they are, and if they have any similar characteristics. Then, talk about the type of people you want to attract as new clients. Are they the same as your current client base, or are you looking to target a newer group?
Once you have your target audience fully figured out, you can then begin your marketing strategy. Of course, the easiest and fastest way to do this is to hire a professional physio marketing agency to help save you time in the long run.
2. Create a solid website
Having a good website is key to driving customers to your physiotherapy clinic. It is most likely the first thing that potential future clients will see when looking for a physiotherapy service near them.
If your website is poorly designed, it could result in the user immediately leaving before even clicking on anything. Make sure your website has easy-to-recognize CTAs (call-to-action) buttons sprinkled throughout. This will increase the likelihood of them scheduling an appointment with you.
Also, remember to use consistent colour palettes and fonts throughout to make it aesthetically pleasing. Provide an easy-to-access main menu bar to improve your customers’ user experience.
A great way to test your website is to have people on your team click around and see if they find it intuitive to use. This is called “quality assurance,” and it can help you work out all the kinks before you launch it.
3. Keep on top of email campaigns
One great marketing hack that won’t break the bank is email campaigns. Many services offer free subscriptions, and you can create emails and then schedule them to be sent out.
Of course, with free subscriptions, there are limited template options, but with some creativity, you can take them a long way. Email campaigns are a great physio marketing agency tactic because they remind your current client base of your services and encourage them to schedule another appointment.
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You can also have them set up a page on your website for new users to subscribe to emails from your clinic. By doing this, they will stay informed, which will make them more likely to interact with your business.
4. Establish a Google business profile
One thing that every business needs is a well-rounded Google business profile. We’re sure you’ve experienced the conundrum of finding a great restaurant on Google Maps, but when you click on their profile, there are no photos or contact information.
This is not the experience you want new customers to have when they find your clinic online. If you don’t already have one, take the time to create a Google business profile. Be sure to have professional photos of your clinic, links to your website and socials, and up-to-date contact information.
5. Use SEO to your advantage
With all the previous hacks we mentioned, you can incorporate SEO into all of them. SEO stands for “search engine optimization”.
Essentially, you use keywords that are relevant to your practice and have them present all throughout your website, social media, and blogs. This will increase traffic to your website, improve your online presence, and bring you more customers in the long run.
6. Invest in paid advertising
While SEO is a great marketing strategy, you may also want to consider doing paid advertising. Chances are, many other clinics near you are using paid ads so that they show up first in search results or inside relevant blogs.
Our recommendation as a physio marketing agency is to use Google Ads. The software is relatively easy to learn and offers a plethora of advertising options. You can promote your services through social media platforms, write highly optimized ad copy, and run ads that link back to your site.
7. Keep up with the competition
Another piece of advice that a physio marketing agency will give you is to know your competition. Begin by making a short list of similar clinics in your area. Then, check out their social media.
How often are they posting on social media? Do they have Q&A sections readily available on all their platforms? Is their website easy to navigate? Do they have a blog? Ask yourself these questions when analyzing your competitors.
Next, take a look at what services they offer and how they compare to yours in terms of both price and range of offers. Knowing who your competitors are and what they are doing in terms of marketing will help you plan your strategies to reach your clients better.
8. Collaborate with like-minded professionals
Having great reviews from your clients is certainly a tool you want to utilize. However, to take this a step further, collaborate with other wellness professionals in your area. This can include various fitness professionals who can refer your services to their clients.
You can even team up with them to host events such as specialized workshops or seminars. In doing so, you will attract people who are interested in both of your services, making it a win-win situation for all parties involved.
Maximize Your Marketing Potential
In summary, using these marketing hacks will greatly improve the success of your physiotherapy clinic and its online presence. Remember to always keep your target audience in mind, have an excellent website, and run regular email campaigns.
Keep your competition in mind and establish a relationship with other wellness professionals. These strategies will expand your clinic’s visibility and drive exceptional growth for your services.
For more information about how a physio marketing agency can help your clinic thrive, call Physio Marketing at 833-410-2735 or contact us here.