Nowadays, having a website for your business is extremely important for getting new users, retaining current customers, and expanding your reach to a wider audience.
In this competitive business, having a website that makes you stand out can make all the difference in attracting new clients and setting yourself apart from the competition. However, when it comes to designing a website for your physiotherapy practice, it can be hard to keep the balance between professional and informative, yet easy to read.
In this article, we’ll break down all the key points to keep in mind when it comes to executing your physiotherapy website design to create a visually appealing and comprehensive experience for your users while showcasing your expertise and services.
Layout
Layout Navigation
Your website’s design layout is extremely important for your clients to easily find more information about your services. Almost everyone has been on a website where the layout was simply confusing and difficult to navigate. There is no point in having a website if it cannot accomplish its basic purpose.
The first step to approaching the layout of your website is to determine what your current and future clients require. What information do they need to be easily accessible? Once those are set up, you can add them to the sections of your menu.
Your menu should be easy to find, simple to navigate, and not confusing to view. Keep the menu tab in a bar at the top of the site or in a toggle icon on the side, so it is easy to find. Also, make sure not to have too much text; otherwise, it will look busy and confusing.
Layout Text
On the topic of keeping your physiotherapy website design layout neat, make sure your text is clear, easy to read, and not in large chunks. Opening a website and being bombarded with text everywhere can be overwhelming.
Layout Colours
Be mindful of colour on your website as well. Like your text, it should not immediately jump out at you as soon as you open the site. Keep your selected colour palette to three to five aesthetically pleasing yet soft colours that work nicely together.
Make sure that the colours you choose keep your text readable. Having a white or light-coloured background with darker text on top is ideal for the average website user.
If you’re unsure what colour palette to choose for a professional look, or you want to see if your text is readable with your chosen hues, there are plenty of free websites online that can easily help you with this.
In addition to colours, make sure the images you use are of high quality and not pixelated. This will help your website look more professional overall.
Search Engine Optimization
Making sure your website is search engine optimized (SEO) is crucial to any business. It can increase its visibility in browser searches, which, in turn, helps new users find your site.
SEO keywords that are relevant to your business should appear throughout any text on your site. Certain keywords that could be helpful for your practice could include your service plus your location, company name, and the types of injuries you treat.
Prioritize Conversions
Now that you’ve almost finished setting up your website, you need to prioritize conversions. This simply means having certain features implemented throughout to encourage new clients to find out more about your services and for current ones to schedule appointments at your clinic.
This can be done in a few ways. The first is including testimonials from your previous clients. Having these on your website is essential because it shows potential clients how helpful your services are and that your practice can be trusted.
Call-to-Action Buttons
Another way to optimize conversions on your website is to have call-to-action buttons (CTAs) throughout your site. These buttons encourage users to do various desired actions, such as sign up for your email list.
One very important call-to-action button to have is an “appointment” button. This will encourage new and returning users to click it and schedule a session with you. Make sure the button is clearly visible on multiple pages with a consistent look to it. Also, keep the theme of the button consistent by using the same colour palette.
Check that your call-to-action buttons are recognizable and a different colour from what the majority of your site is. This makes them easy to recognize, and their bold text and colour will encourage users to click on them.
Contact Section
Another very important section you want to have in your physiotherapy website design is a contact section. This should be easily accessible from the menu to navigate users to a full page of ways to contact you.
You should also consider having a short and sweet version of this section with your location, number, and email at the bottom of each website page.
Keep Your Website Updated
Last but not least, once you’ve created your physiotherapy website design, don’t just “set it and forget it.” It’s essential to visit your website about once a month to ensure the information about your services is current.
An indicator that needs to be updated is that you have clients sending feedback that certain information is hard to find or read. User feedback is extremely important and no business is exempt from it, so be sure to use this valuable information to your advantage.
Keeping everything updated will also help to keep your website search engine friendly because there is no point in having a site if future clients cannot find it.
Another advantage of making regular updates is that it increases the security of your site. Professional website developers are always going to encounter new security threats that need to be taken care of.
Physiotherapy Website Design: Get Designing with Physio Marketing
Even though developing a physiotherapy website design may seem daunting, you can use the points mentioned above to help guide you. Having a website helps your business stand out from the competition and gives new clients an opportunity to find you.
Investing in a well-designed website is crucial for the success of your business in today’s digital age. For more information about physiotherapy website design, call Physio Marketing at 833-410-2735 or contact us here.
