5 ways physiotherapy clinics can use social media to their full advantage

The world of social media can be a scary place, especially if you’re stepping into it for the first time as a company. It’s vastly different from how we would use social media to interact with our close friends and family. 

Fortunately, this article will break down five essential ways you can use physiotherapy on social media to your company’s full advantage.

1. Create a strategy

The first step when using social media for your physiotherapy practice is to decide on a strategy. Having a solid strategy will ensure your brand voice stands strong across all chosen social media platforms. 

Here are a few questions to ask yourself before posting anything online: 

  • Who is your target audience? Is it your current clientele, or are you also hoping to reach new customers?
  • What type of content do you want to post?
  • What platforms will you be using to promote your physiotherapy on social media?

2. Optimize your physiotherapy social media profile

Before you begin posting any content, you have to ensure that your profile on the social media platform(s) is fully filled out. Make sure to have your company name, contact information, website, bio, address, and hours of operation filled out. 

It’s also good practice to have another team or staff member check for any potential grammatical errors or misinformation. 

Additionally, make certain you have a relevant, high-quality profile picture and a banner image (if needed) for some social media platforms, and create physiotherapy social media posts that will reach your audience. Having your profiles fully finished increases the chances of new users finding and engaging with them. 

3. Create content that resonates with your brand

As mentioned before, having a strong brand identity is crucial when it comes to creating content. Once you have established that and know your target audience, you can then decide on the type of content you would like to create.

There are many options, outside of your standard Instagram post, to choose from, so we’ve broken it down into a few main ones for you to better understand social media for physiotherapists.

Content Idea 1: Behind the Scenes

Many people are intrigued by what it takes to keep an operation running or even how the decor for the building came about. Giving a behind-the-scenes look into your physiotherapy services can be a great way for customers to feel more connected to your business. 

It can be as simple as setting up your waiting area coffee station or something a bit more niche, like your screening process for hiring physiotherapy practitioners. This can be easily done in a video format, a carousel post, or even as a blog, which we’ll discuss momentarily.

Ultimately, behind-the-scenes content is a great way to share more about your services while keeping it short and sweet. 

Content Idea 2: Success Stories

Another great option is to promote success stories on your physiotherapy social media posts that your previous clients have had with you. It’s easy for new users to see your list of services on an Instagram highlight or your website page, but it’s even better to read a first-hand account about how your services helped someone.

Again, this type of content can be a shared review via stories, a post, or a video across your physiotherapy social media platforms. 

Content Idea 3: Long- and Short-Form Blogs

If you want to go beyond the typical run-of-the-mill Instagram and Facebook types of social media posts, consider a blog. This can be an extension of your website on a separate page that is promoted across other social media platforms.

Blogs are a great way to dive into depth on various topics your clients would want to know more about. They are also great for SEO (search engine optimization) purposes, as you can use this opportunity to put in a large number of keywords that will drive more traffic to your site. 

4. Post regularly and on schedule

When it comes to posting, having a schedule of what days and times you do it matters more than you think. Extensive research has shown that posting at specific times can greatly boost your posts. 

For example, if you are based in an EST time zone, studies have shown that posting on weekdays between 9 a.m. and 3 p.m. will increase the likelihood of users seeing your content significantly. 

You can also use certain online platforms that allow you to schedule your posts in advance. This is a great option that will save you time in the long run and give you an opportunity to better analyze which posts work and which ones don’t. 

5. Use physiotherapy social media templates 

We recognize that dedicating time to creating content for your social media accounts takes a significant amount of effort, especially if you’re new to the space. Templates can be a major advantage in getting a running start at the beginning of your physiotherapy social media journey. 

Don’t think of them as a cheat sheet; think of them as a helping hand. Believe it or not, many major brands are using social media templates on a daily basis. Just by doing a quick search, you’ll be able to find hundreds of free templates and easily customize them to your brand.

Become Successful With Social Media

Social media is a great tool when it comes to promoting your physiotherapy services and is an excellent way to reach new clients. Don’t be afraid to try new things when it comes to the content you post, and when you find what works, go with it. Remember that when it comes to social media, especially physiotherapy social media, consistency is key.

For more information about social media for physiotherapy, call PhysioMarketing at 833-410-2735 or contact us here.

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