Technology has been rapidly improving over the years at a lightning pace, from clunky computers to sleek laptops, from landlines to cell phones, and now, social media. You can’t escape it—if anything, it’s something you should embrace for your physiotherapy social media services!
It’s all good and well to have a Google business page available to those looking for services near them, but so many physiotherapy clinics neglect to establish their social media presence. In this blog, we’re going to break down the top five social media trends that physiotherapy clinics should follow for success.
1. TikTok isn’t going anywhere
Although there have been many scares for young content creators and avid consumers of the platform alike who are worried about it being taken down, TikTok is still going strong. However, when we hear the word “TikTok”, our minds may immediately jump to dancing trends, funny videos, and your average influencer dominating the platform.
This is far from the truth, though, as several dermatologists, nurses, dentists, and many more professions use TikTok to create engaging and informative content. Utilizing this app for your physiotherapy social media services is a great way to create short and educational content that will also showcase your services.
Don’t worry, you don’t need to learn the latest dance trend. Simply film a short video in an area with good lighting and use a trending song in the background on low volume for engagement. Use titles such as “5 tips for xyz” or “Stretches to reduce back pain”, and you’ll be well on your way to becoming a TikTok expert.
2. Use LinkedIn like the networking tool it was made to be
Your social media strategies don’t need to be limited to just Instagram or Facebook; start using LinkedIn too! As we like to put it, LinkedIn is like the corporate version of Facebook and can be used quite similarly for your physiotherapy social media services.
First, make sure you have a well-rounded profile, a high-quality profile picture, a short bio, a link to your website, and posts about your services. Then, start connecting with similar businesses to expand your reach and establish yourself as a credible resource.
When you’re posting, think of it like Facebook; you can showcase your new blog posts, give credit to employees, and have short informative videos. All in all, don’t underestimate the power of networking and what it can do for your reach in the physiotherapy community, especially in gaining new clients.
3. YouTube isn’t just for vloggers
Although editing videos may feel daunting, YouTube is one of the prime locations for posting longer-format videos. From promoting your services to showing simple stretches and exercises, there is no shortage of the type of content that you, as a physiotherapy clinic, can post.
One great feature of posting videos on YouTube is that you can break it down into “chapters”, where watchers can skip to the part they’re specifically looking for. You can then use this data to see what viewers are more interested in to better plan out future content.
You can even begin running ads to further increase your revenue if your profile has a significant number of followers and engagement. As an added bonus, you can take clips from your main videos and repurpose them as shorts on YouTube for even more reach and engagement!
4. Twitter: The underdog you didn’t know you needed
Most of us think of X (formerly known as Twitter) as a source for the latest news and events going on in the world. However, when used correctly, it is so much more than that and can be a powerful tool for your physiotherapy social media services.
Aside from posting about your services, you can also use it to stay informed on the newest trends in your industry. You can even curate your feed so you only see posts that pertain to what you’re looking for.
Follow accounts you’re interested in and relevant hashtags to see all the newest conversations going on—and don’t be afraid to contribute to them! If you see a tweet you would like to contribute to, comment on it and start a conversation to boost your profile and establish your clinic as a reputable source within the industry.
5. Bring back Facebook
Nowadays, Facebook has been given a bad rap of being for “the old folks” out there who use it to keep tabs on their grandchildren. However, surprisingly so, it’s been making quite a comeback! With this platform, you don’t need to worry about creating high-quality videos as most of Facebook is today used for text-based posts.
This is the perfect opportunity to share client testimonials, success stories, and even an inside peek at what goes on in your clinic on a daily basis. Although that may seem trivial, these posts help your audience see you’re there for them and establish a trustworthy foundation with your clinic.
Also, Facebook is the perfect place to directly engage with your audience through responding to their comments and solidifying your reputation as an authority in the industry.
Contact PhysioMarketing for Expert Physiotherapy Social Media Services
In conclusion, social media is more than a place where you connect with friends and family. It’s also an extremely powerful tool to leverage when building your clinic’s online presence.
TikTok, LinkedIn, YouTube, X (Twitter), and Facebook are all amazing springboards for building your credibility, expanding your reach, and connecting with your audience to build trust with them.
Remember, you don’t need to constantly create a ton of content. The content you post on one platform can easily be repurposed for all the other ones you use. Above all, the best thing you can do for your audience and those you want to gain as new clients is to have educational content, be authentic, and listen to their feedback.
For more information about how physiotherapy social media services with a physiotherapy marketing agency can help expand your clinic, call PhysioMarketing at 833-410-2735 or contact us online.