When we consider ways to promote our physiotherapy ads on social media, our brains automatically gravitate toward various platforms. We think of perfectly curated stories, scheduled posts, and even occasional discounts for new customers.
However, what if we told you there was another type of marketing you probably haven’t considered that would absolutely skyrocket all of your campaign efforts? It’s called video marketing, and in this blog, we will cover just how incredible it is, how you can implement it, and how it will impact your physiotherapy clinic’s marketing results.
What is video marketing?
Before we dive into the wonders of what this kind of marketing technique can do for your business, let’s understand what it is. Video marketing involves using a video format to promote your services through paid or unpaid ads. You can use it by itself or paired with other forms of marketing, such as content marketing.
In 2005, YouTube launched, and Google bought it in 2006. By 2009, the YouTube platform had seven different types of ad formats. This led to businesses promoting their businesses and services through video marketing.
What type of video ads should you make?
When it comes to physiotherapy ads, the type of content you promote will be very different from that of a bakery or a pet store. It needs to be unique to your business and the services that you offer. Although this sounds vague, the types of video you can use for your clinic can be broken down into the following six categories:
- Category 1: Prices
- Category 2: Problem-solving
- Category 3: Comparing services
- Category 4: Customer reviews
- Category 5: “Best-of”
- Category 6: FAQs
Let’s break these types of physiotherapy ads down:
Category 1: Prices
One thing that is extremely useful for your users to know about is your prices and how much your services cost. It’s one of the biggest deciding factors for potential clients when they are deciding on which physiotherapy clinic to go to.
Take it a step further and be upfront in a video that breaks down the cost of a particular service, what your client will receive from it, and all the reasons why it’s listed at this specific price.
If you are hesitant to discuss money, try starting slowly by posting your prices on Instagram. Then, you can film a video explaining why the services you offer merit these prices.
Category 2: Problem-Solving
Everyone is looking for a solution to their problems, from something as simple as a mug that won’t break to a service that will eliminate their ongoing knee pain. You could have the most beautifully laid out website, but if you don’t show or even talk about how you can solve their problems, your business won’t go anywhere.
With video marketing, you can show your client’s progress (with their permission, of course) and how, over time, a specific service helped their issue. This is an extremely impactful visual tool for showcasing problem-solving solutions from your physiotherapy services.
Category 3: Comparing Services
Speaking of services, people love to hear about comparisons. They want to know whether to buy the blue or green sweater and why each one is better for their specific occasion.
You can take that same principle and compare two of your services, such as acupuncture versus electrotherapy, and decide which one would best suit someone based on what type of outcome they’re looking for. You can also use this as an opportunity to answer questions your clients have asked in the past.
Category 4: Customer Reviews
Word of mouth is an extremely powerful tool that has been around for a long time, and customer reviews are no exception. Use video marketing to promote customer reviews of your services. This could be through images of written customer reviews or a video of your client talking about their experience and the benefits they’ve noticed since receiving the service.
Category 5: “Best of”
Now, this category might sound a bit confusing, but consider it through the lens of SEO (search engine optimization). With SEO, you want to utilize keywords that potential clients would type into Google to find your business.
With the “best of” practice, you could promote “the best of physiotherapy services” with your area attached. Put yourself in the shoes of your users and what they would be searching for the “best of”, and use that to create videos with that premise in mind.
Category 6: FAQs
It’s no secret that clients always have many questions about getting a new procedure they’ve never had before. They’re curious about which tools you use, your qualifications, how long recovery will take, and so much more.
Filming videos that cover popular questions that your customers frequently ask will help them feel more confident in your services.
It also shows that you care to take the time to address any of their concerns. Indeed, this is a standout quality that all physiotherapy services should have and will set you apart from the competition.
Physiotherapy Ads and Video Marketing for Physiotherapy Clinics
In conclusion, video marketing is what will take your physiotherapy ads to the next level. Its ability to be easily shared across multiple platforms and repurposed for other campaigns makes it an incredibly useful tool for physiotherapy ads.
By showcasing your prices, “best of” lists, and customer reviews, answering common questions, comparing your services, discussing the problems you solve, and using SEO best practices, you’ll be well on your way to optimizing your physiotherapy ads through video marketing.
For more information about how professional physiotherapy ads can help your clinic expand, call Physio Marketing at 833-410-2735 or contact us online.