It’s been repeatedly proven that blogs are one of the top ways to get more traffic towards your business. Don’t underestimate the power of search engine-optimized keywords; they truly do wonders for your physiotherapy ads.
Still, how can you ensure your patients will take what you write online seriously? Well, we’ve put together a list of what exactly you as a physiotherapy clinic can do to make your ad copy professional and persuasive to your target audience.
Have a Professionally Created Website
First, before you publish any ad copy, make sure that your website is in order. We can all agree that, at one time or another, we’ve gone looking for information and clicked out on a website simply because it looked a bit dodgy.
Appearances are important, and this certainly includes your company’s website. You want current and potential patients to visit your site and feel they can trust the information there.
This is because websites are more than just a domain; they’re the face of all the information you put out online. Make sure it is also visually appealing and user-friendly. Aesthetics only go so far, and having easy-to-navigate web pages is another crucial element.
Crafting Professional Physiotherapy Ad Copies
Now that we’ve covered how important a well-put-together website is for your clinic’s online presence, let’s dive into what steps you can take to make your ad copy stand out.
Keep Your Target Audience in Mind
Before you put pen to paper, or in today’s age, fingers to keyboard, be sure you know your target audience.
What age range are you trying to appeal to? What are their specific set of problems? Are you staying local or trying to branch out to neighbouring cities? These are some of the top questions you should consider, as you want to resonate with your audience and ensure you’re speaking directly to them with your writing.
Solve a Problem
In the previous selection, we touched on thinking about potential problems your target audience may be dealing with. In truth, when we have a question, most of us go to Google, type in our predicament, and click on the top link.
Most of the time, we’re directed to an article discussing the problem and offering various solutions. This is exactly what you want to do when writing ad copy for your clinic’s online content. The formula is quite simple: find a problem, figure out how your physiotherapy clinic would solve it, and then write about it.
Emphasize Benefits Over Features
This point may sound a bit confusing. Why would you want to ignore your features and only focus on the benefits? Think about it: you have this service that your physiotherapy clinic offers, but chances are, multiple other clinics are offering the same type of service.
You can make your business stand out by focusing on the advantages of that feature within your services. How will it benefit someone who uses this service? What are they going to experience during and after this session?
You want to focus on what they’re going to experience, how they’re going to feel, and how it will benefit not only their body, but their daily life as well. This is exactly what draws people in and builds trust with your target audience because it will be clear that you know what you’re talking about.
Utilize Calls to Action
By this point, many of us have heard about calls to action or CTAs for short. These are small action-forward phrases or sentences that tell the reader exactly what you want them to do.
For example, “To find out more about physiotherapy ads, click on the link below.” As you can see, you’re telling them not just what to do, but also how to do it and what they will find out when they do it. Calls to action are typically placed at the end of articles, but you can sprinkle them wherever you feel is appropriate.
Make Your Headline Stand Out
Often, the first thing we do when we click on an article is briefly skim through it to see if it’s actually what we’re looking for. This is where headlines come in and can make all the difference.
These are typically in a bigger font, sometimes bolded, and give an introduction to the text beneath it. You want the headline to be clear and to the point. That way, when someone looks at your physiotherapy ad copy, they’ll know exactly what you’re going to be talking about.
The easiest way to determine headlines is by making an outline for your article. In the most basic sense, there is the title, introduction, body paragraphs, and conclusion. For your body paragraphs, put them into bullet points first. You can then take these points, use them as headers, and expand on them.
Get Inspired
If you’re having trouble writing physiotherapy ads for your clinic, look for other articles online that you genuinely enjoy reading. Then, take some time to decipher why you like that piece of work.
What exactly draws you in and keeps your attention? Do they use funny jokes? Do they insert positive quotes from their patients that make you recognize their business as an authority in the industry?
It doesn’t even have to be an article from another physiotherapy clinic; it could be any writing that simply keeps you reading. Whatever keeps you enthralled to read on, take notes and keep them in mind when writing your own physiotherapy ad copy.
Time to Get Typing
In conclusion, you can see just how important ad copy is in helping your physiotherapy business grow. The formula is simple: find a problem, solve it, and focus on how it will benefit your current and future patients.
Be sure to also keep your target audience in mind, have a professional website, use CTAs, and make your headlines stand out. With all these tips, you’ll be well on your way to writing persuasive ad copy for your physiotherapy clinic.
For more information about how professional physiotherapy ads can help your clinic expand, call Physio Marketing at 833-410-2735 or contact us online.
