We have previously discussed how to make your website stand out and get more leads with paid media, and provided many marketing hacks. Today, however, we will talk about all the tips and tricks you can use to elevate your physiotherapy clinic’s brand presence on Instagram.
Tip 1: Properly Optimize Your Profile
The first thing you should do is to make sure you have your Instagram account set to “business profile”. With this feature, you will have access to insights. That means you can track analytics to see how well your content is performing and if it is reaching your desired target audience.
We will touch on the importance of consistent posting a bit later, but with this setting enabled, you can also connect your Instagram account with scheduling platforms like Hootsuite or ContentCal.
Once you have turned on the business profile option, click the button for “Edit Profile”, which will be on your main profile page. Make sure the name on your account is the same as your clinic’s to avoid any confusion.
Then, head over to the bio section and, while keeping it concise, describe the services of your business. Don’t be afraid to spend some time crafting your bio; after all, it’s the first thing potential new clients will read when they open up your Instagram profile.
Next, while still in editing mode, make sure all your contact information is correct and up to date. Be sure to also have links to your website and other relevant pages, and make sure to test that they are properly working.
Lastly, you want to toggle on any CTA (call-to-action) buttons, such as “book now”, to have them clearly displayed for new clients visiting your Instagram page.
Tip 2: Set Goals for Success
When it comes to digital marketing for physio clinics in Toronto, one of the top tips we can give you is to set goals. Before you begin posting any content, you need to have a meeting with your social media or marketing team about your goals.
Divide them into short and long-term goals, and set sub-targets within them. This way, you will have a clear vision of how you want to see your business grow online and a guideline for achieving it.
Now, you can view your analytics and see if you are on track to reach your objectives. Without properly formulated goals in place, there is no real way to measure the success of your digital marketing efforts on Instagram, so it’s imperative that you have them.
Tip 3: SEO-Optimized Content and Hashtags
You can create the most beautiful graphics with gorgeous colour schemes, but without properly optimized text, your content won’t get very far. SEO, short for search engine optimization, is an essential tool to make sure the right people are seeing your posts.
Use keywords that are relevant to your business, location, and services in your bio and throughout your content to make sure it reaches the right audience. Take the time to research trending hashtags in your area that are applicable to your physiotherapy clinic, and use them in posts, stories, and reels.
By using these SEO-optimized keywords, you are ensuring that when users search for a specific service, they will see your content, thus boosting your chances of gaining new clients.
Tip 4: Create a Schedule to Post Consistently
Like any other social media platform, Instagram has a specific algorithm. Research shows that when you post consistently, at least 3–5 times a week, the algorithm will recognize your content, what type it is, and the specific audience you are trying to target, and begin boosting your content for those who would find it relevant.
In short, consistency is key if you want to see results from all the work you have put into elevating your physiotherapy clinic’s brand presence on Instagram. Whether you create a schedule manually or utilize an online service, posting consistently is one of the top formulas for success in digital marketing for physio clinics in Toronto.
Tip 5: Post Types Matter
Did you know that if you post a carousel post over a regular single photo post, it is twice as likely to perform better? This is because these types of posts are more engaging to users, leading to better post-performance. If you’re unfamiliar with the concept, a carousel post is when you have multiple pictures selected that will post together as one.
When a user is scrolling, they will see an icon in the top right corner that indicates there are more photos to see. You can use the first picture to prompt people to continue swiping right to see the rest of your content. Think of starting with a slide that has an intriguing phrase such as, “What services do we offer?” or “How physiotherapy can benefit you.”
Tip 6: Use New Features and Updates to Your Advantage
Instagram is constantly updating itself, and it is important to keep up with these new elements for the sake of your business. An easy way to find any new features is to Google “Instagram updates” and then add them in the current year.
In 2024, Instagram introduced pinning chats, notes, and editing messages, to name a few. If you’re chatting with a user who seems like a potential client, you can pin their chat so that it stays at the top of your inbox, making it easier to find later on and connect with them.
The notes feature lets you create short notes that, no matter where in the app you are, will be attached to your profile picture and stay there for up to 24 hours. You can use this feature to intrigue Instagram users about new services (for example). Also, being able to edit messages you have just sent is a great feature if you realize you have made an error in what you typed.
Ready to level up your brand presence?
The world of social media can sometimes be perceived as a difficult place to navigate, but in reality, with a few solid strategies, you can easily make your mark as a clinic. Instagram is an essential tool when it comes to digital marketing for physio clinics in Toronto, and we’re sure that this article has given you a solid foundation when it comes to promoting your business.
For more information about digital marketing for physio clinics in Toronto, call Physio Marketing at 833-410-2735 or contact us here.
